Reps and Creatives on the Importance of Treatments to Winning Commercial Jobs

November 23, 2016

By Maren Levinson

Creating treatments during the bidding process for still shoots has become common in the last five years. This is due to the fact that print and motion productions are frequently combined, and treatments have long been a part of planning motion shoots. “Once the print world and the motion world merged, treatments have become the standard on larger projects,” states...

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