Advertising


Video Reels that Land Social-Media Ad Assignments

March 20, 2018

By Holly Stuart Hughes

© Sam Kaplan

A stills from one of the stop-motion videos Sam Kaplan created for his website. Creatives at Arnold asked him to use the same technique in creating videos for Reese’s.

The photographer-directors who are getting hired by advertising clients to fill the need for super-short video clips and motion content for social media have all demonstrated their ability to shoot video of varying lengths. Several photographers interviewed for PDN’s recent Advertising issue (see “Creating Motion Content for Short Attention Spans”) noted that clients sometimes ask them to shoot “Gifs” or...

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