Building Your Brand: Designers’ Advice On Effective Branding

January 5, 2016

Building a brand starts with developing a clear identity and a message, then creating logos, stationery, websites and promotions that reinforce that identity and message. When designing branding for photographers, however, designers say they sometimes face a challenge: Photographers too rarely think about what their “brand” is, or what differentiates them from the competition. With a brand that has a...

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