Marketing


How Creative Agency 180LA Finds and Hires Photographers

July 26, 2017

By Holly Stuart Hughes

Courtesy of 180LA

For HP’s “Keep Reinventing” campaign, 180LA created a series of motion spots and related stills. “Our clients are wanting more integrated campaigns, and we’re asking photographers and/or directors” to provide stills and motion, says Jason Lau.

Jason Lau has been in advertising for 13 years, and is currently senior art and content producer for 180LA. The creative agency produces campaigns for national and international brands, including Boost Mobile, Expedia, UNICEF and University of Phoenix. Lau talked to PDN about his collaborations with photographers and directors, and explains how his work has evolved with the growth of...

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