How Photographers Can Brand Themselves For Social Media Work

December 15, 2014

By Conor Risch


An image by Justin Keena for Visa's #MyFootballFantasy social media campaign, which invited account holders to share on Twitter or Instagram an experience they'd like to have with an NFL team or player.

As brands and the agencies that represent them focus more energy—and money—on creating social media content that reaches audiences on apps like Instagram, Tumblr and Vine, they’re looking for photographers who understand the looser style of social media, have strong creative voices and, for certain jobs, large social media followings. As a result, photographers and their reps are altering their...

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