Marketing


How to Make Your Retoucher Happy

December 12, 2017

By Holly Stuart Hughes

© Zachary Zavislak

Zack Vitale worked on Zachary Zavislak’s image of a digital wallet. Vitale prefers to get involved during the planning stages of a shoot, which can “significantly improve the final product,” he says.

Adam Moore, founder of Sugar Digital, believes retouchers are the most misunderstood people in photography. “Only people who have done it can understand what it’s like to sit at a computer 8 to 12 hours a day working on other people’s stuff,” he says. “Everybody in the industry thinks of this”—the post-production process—“as an extension of the photo shoot. It’s...

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