Ilise Benun on Creating a Marketing Plan that Works for You

May 3, 2017

By Ilise Benun

© Irina Smirnova

Ilise Benun

We asked Ilise Benun, marketing consultant, author, educator and founder of, for some of the advice she shares with designers, illustrators and photographers. The following is excerpted from a talk she’s prepared for seminars and workshops.  When I ask creative professionals how they market their services, most say, “Word of mouth.” This makes me cringe every time. Why? Because...

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