Marketing


Ilise Benun on Creating a Marketing Plan that Works for You

May 3, 2017

By Ilise Benun

© Irina Smirnova

Ilise Benun

We asked Ilise Benun, marketing consultant, author, educator and founder of marketing-mentor.com, for some of the advice she shares with designers, illustrators and photographers. The following is excerpted from a talk she’s prepared for seminars and workshops.  When I ask creative professionals how they market their services, most say, “Word of mouth.” This makes me cringe every time. Why? Because...

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