Marketing


How Photo Editors Use Instagram to Discover Photographers

February 19, 2018

For a cover story last year in The FADER, Tyler Mitchell photographed Philadelphia rapper Lil Uzi Vert on location in Hawaii. The magazine’s photo director Emily Keegin says she prefers looking at photographers’ Instagram feeds over their websites. Instagram is “currently the only way I spot new photographers,” she says.

When PDN asked photo editors how Instagram helps them discover photographers, many mentioned the phrase “rabbit hole”: Browsing posts by a photographer leads them to the photographers they follow and to the photographers who follow them and on and on. Some said Instagram has introduced them to new approaches or storytelling styles, while others search more purposefully to find photographers...

To read the full story login, purchase 2-day access or subscribe.