Marketing


Pitching Book Publishers with an Attention-Getting Leave-Behind

May 12, 2017

By David Walker

© Jeanine Michna-Bales

The opening page of Jeanine Michna-Bales's Through Darkness to Light leave-behind packet.

Jeanine Michna-Bales landed a contract from Princeton Architectural Press to publish her foreboding nighttime photographs of Underground Railroad stations.  A key part of her pitch to book publishers was a leave-behind packet that she developed for the project. The book, called Through Darkness to Light, was released in late March. Michna-Bales explains the project and how she found a publisher...

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