Marketing


Promos We Kept: Collaborations Between Rep Agencies and their Artists

August 2, 2017

By Sharon Ber

Photo by Sharon Ber for PDN.

This month we talked to four rep agencies about how they work with their photographers to create successful group promos and why they are still so important to a marketing strategy.

Business is usually at the heart of the symbiotic relationship between photographers and their agents. But the photographer/agent relationship can also be a creative collaboration. This month we talked with reps—John Sharpe of  Sharpe + Associates, Jen Jenkins of Giant Artists, John Kenney and Ed Varites of JK& and Laura McClintock of Redux Pictures—about how they work with their photographers to create successful promos for...

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