Marketing


Promos We Kept: Say It In Newsprint

March 1, 2017

By Sharon Ber

Photo by Sharon Ber for PDN

Featured photographers Bryan Thomas, Natasha Lee, Jared Leeds and Yvonne Albinowski all used the medium of newsprint to tell their stories.

“Paper is a timelessly accessible and versatile medium,” says the website of Newspaper Club, the UK-based printing company that printed two of the four promos highlighted in this month’s column. Each was printed on newsprint, a medium Newspaper Club calls “tactile and human.” While some publications are ceasing their print formats to focus on the digital front, featured photographers Bryan Thomas, Natasha Lee, Jared Leeds and Yvonne Albinowski all...

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