Marketing


Selina Maitreya on Having a Product to Sell, and Marketing It With Consistency

May 7, 2017

By Holly Stuart Hughes

Emily Hagopian

Working with Selina Maitreya on a “visual direction marketing consult” helped architectural photographer Emily Hagopian identify the kind of work she was most passionate about shooting. Here, an image from Adobe’s newly renovated headquarters, designed by Gensler. Click to see more from Maitreya's clients.

As a consultant and educator, Selina Maitreya helps photographers develop a strategy for marketing their brand to the right clients. PDN recently asked her how she helps her clients define their brand identity, demonstrate the value of their work to clients, and create a marketing plan that works for their budget, workload and career goals. Too often, photographers are investing...

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