10 Questions to Ask Before You Bid on an Ad Assignment

November 3, 2010

Image © Hidden Valley/photo by Zachary Scott

Left: DDB San Francisco provided the layout for the Hidden Valley ad. Right: The client wanted an homage to Norman Rockwell, which affected casting and styling choices. Zachary Scott had the set built, then added the background in post.

As reps, art buyers and producers note in our feature story, “Making the Most of Pre-Production Calls and Meetings,” listening carefully during the creative call with a campaign art director and during pre-estimate calls with the agency’s art buyer is essential to successful bidding for a job. The first call, known as the creative call, is a chance for the...

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