Client Meeting: mono in Minneapolis

December 20, 2013

By Mindy Charski

© Target/Photo by Matthew Donaldson

Fashion photographer Matthew Donaldson, who captured still and motion work for the launch of Target's cheeky "The Everyday Collection" campaign, shot this ad showing household items in heightened, fashionable situations.

Photographers would be wise to get mono. Not that mono. We’re talking about the creative agency that is worth knowing about because of its collaborations with photographers and its ability to create attention-grabbing work for brands like Target, MSNBC, the National Hockey League, and Blue Cross and Blue Shield of Minnesota. That collaborative approach is facilitated by a 75-foot glass...

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