Client Meeting: Scaling Back for More Creative Control

November 2, 2011

By Conor Risch

Today we often hear buzzwords like small-batch, handmade, heritage, farm-to-table or artisanal being used by everyone from chefs to shoemakers to bicycle manufacturers. They use these words in response to consumer demand for products and experiences that are unique rather than mass-produced, local rather than global, independent rather than corporate. This shift in values is also evident when speaking with...

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