Creating Your Photography Brand

December 5, 2011

By Conor Risch

© David Tsay

A photograph of David Tsay’s new “brand book,” which was the result of his work with brand strategist Beth Taubner.

Businesses of all shapes and sizes spend countless hours and a significant amount of money working with experts to fine-tune their brands so they can take control of how clients and customers perceive them. Many savvy photographers recognize that their businesses—just like those in other industries—can benefit from the work of branding experts. Whether they are looking to reposition themselves...

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