Diana King: Showing Style, Illustrating Her Estimates

February 19, 2013

By Holly Stuart Hughes

© Melie Bianco/Photo by Diana King

Diana King's work on a Melie Bianco look book. To see examples of King's mood boards, click on the Photo Gallery link below.

In today’s competitive advertising market, photographers have to find a way to show the ad agency (and more recently, the client) that they understand what the brand is looking for. We asked four photographers to share their tactics for bidding on an advertising job and demonstrating how their photographic style could bring the client’s campaign to life. Whether their focus...

To read the full story login, purchase 2-day access or subscribe.