End Frame: Why Shooting Personal Work Pays Off

September 18, 2013

© Gary Land

An image Gary Land shot for an adidas campaign promoting its Climacool gear for use in car racing. Marcus Smith says he learned from Land the importance of trying new looks and techniques, and the value of constantly shooting new work.

In a recent PDNews article, Marcus Smith explains how his passion for basketball inspired a long-term personal project on a high-school basketball team from the South Side of Chicago, which in turn has helped him land commercial work. Smith says he learned the importance of shooting for yourself while working as an assistant to Boston-based advertising photographer Gary Land. “The...

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