Fashion + Portraiture: Brands In Motion

September 2, 2010

© Guzman/Creative Exchange Agency

Guzman shot both still photos and the video for Tod’s in a documentary style, following real schoolboys through their activities. Their Tod’s shoes are barely shown.

In the two-minute video the photography team of Guzman (Constance Hansen and Russell Peacock) shot for luxury shoemaker Tod’s, English schoolboys at Milton Abbey School in Dorset eat in the dining hall, attend chapel, joke and roughhouse, and play a tug of war. Unless you look quickly, you might miss the brief shots revealing that, along with their school uniforms...

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