Fashion Videos Present New Opportunities for Photographers

September 14, 2010

By Conor Risch

© J. Crew/image by Paola Kudacki

As we note in our September issue (see “Brands in Motion,” September PDN), luxury and fashion houses are commissioning photographers to shoot high quality, film-like videos that can work as free viral marketing online. For still photographers who can shoot motion, this is presenting an opportunity. “young photographers have a chance to work with top international brands” that wouldn’t hire...

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