Fine Art Photography

A Guide to Pricing Your Prints

July 12, 2013

By Holly Stuart Hughes

© Martine Fougeron/Courtesy of the artist and Gallery 339

"Adrien's Red Drizzle" by Martine Fougeron, who suggested raising her prices after her work was acquired by respected museums and she had had several successful shows.

One of the mysteries of the fine-art market is how prices for an artist’s work are determined. For photographers just beginning to sell their fine-art prints, the question is: How much are collectors and curators willing to pay to own one of their photographs? Among newcomers, a common mistake is setting prices too high. “If you are an emerging artist...

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