Fine Art Photography

How to Sell Your Photos Professionally

July 25, 2013

By Conor Risch

© Shane Lavalette

"Dominique at Sunset, 2010," from Shane Lavalette's series "Two Midnights." Lavalette says that conversations with collectors and institutions that eventually result in print sales often start via e-mail.

There are a few reasons a fine-art photographer might want to sell his or her prints directly to collectors or institutions. Maybe the photographer is newly established, or hasn’t found a gallery interested in representing his or her work. Photographers who do sell their work independently face many of the challenges—marketing and presentation, framing and shipping, organization, documentation and relationship...

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