From Lads to Men: The New Maxim Magazine

July 7, 2015

By Matthew Ismael Ruiz


Maxim’s March 2015 issue, the first since its redesign.

In early 2014, Maxim was in trouble; the once-profitable lad magazine that Felix Dennis had brought over from the U.K. in the 1990s was losing millions each year and in danger of folding. Since the restaurant and real estate magnate Sardar Biglari purchased the title in March of that year, however, Maxim has matured. Kate Lanphear, the former style director...

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