Frozen in Time: Powder Magazine’s First Foray Into Branded Content

April 18, 2014

By Conor Risch

© Adam Clark

Skier Ian McIntosh, Kahiltna Glacier, Denali National Park, Alaska. McIntosh pitched the ski expedition to Denali to The North Face, and suggested Adam Clark as the photographer. Click on the Photo Gallery link below to see more from "Frozen in Time."

When outdoor clothing and equipment brand The North Face wanted a way to promote a ski expedition they sponsored to Mount Hunter in Alaska’s Denali National Park & Preserve, they turned to Powder Magazine to produce a branded, editorial-style multimedia feature that combined photography, video and text into an interactive experience. The digital feature, titled “Frozen in Time,” was released...

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