Gap’s Video Campaign Highlights Designers and Their Denim Roots

November 7, 2011

By David Walker

In an effort to refresh Gap’s brand image, Ogilvy & Mather devised a campaign featuring the real people behind the company’s 1969 denim line. Intended primarily for social media, the campaign centers around a series of documentary-style vignettes that Ogilvy produced in conjunction with style web site Cool Hunting. Photographers Brian Rigney Hubbard, Matt Sundin, and Maya Stark shot the...

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