How Creatives Hire Photographers for Video Assignments

April 11, 2011

By Holly Stuart Hughes and David Walker

For art directors creating multi-platform campaigns or photo editors adding content to Web sites or iPad editions, hiring a photographer to shoot video in addition to stills can make economic sense: It can save time, there’s no need for two sets or lighting set ups, and it guarantees all the content has a consistent visual style. But while more photographers...

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