I’m With The Photographer: Luxury Brands Tout High-Profile Names

July 26, 2011

By Conor Risch

In traditional advertising the photographer is often anonymous. The consumer’s reaction to a photograph featured in an ad is vitally important to that ad’s effectiveness, yet even if the average consumer loves a photograph, they probably have no idea who shot it and never will. (Fashion advertising, where a campaign’s clout is often partially based on the photographer’s name, is...

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