Industry Updates


Getty Taps AI to Aid Photo Editors

August 7, 2018

By Greg Scoblete

Ringo Starr got by with a little help from his friends, but the photo editor of the future may get by with a little help from AI.

Getty Images is rolling out a new tool called Panels that uses artificial intelligence to recommend visual content for news articles. According to Getty, Panels uses customizable filters and a “self-improving algorithm that learns how an editor selects Getty Images’ content, enabling it to better optimize the results over time.”

It’s essentially a software research assistant that will pipe up with visually relevant suggestions from Getty’s collection based on the article’s contents and, ideally, create a more efficient workflow for photo editors. (One can’t help but wonder whether this technology could eventually make the photo editor role obsolete.)

Panels was created in a partnership with Vizual.AI, which describes itself as a cloud-based image optimization platform.

Panels will be available to Getty Images Premium Access subscribers.

This isn’t Getty’s first foray into AI-powered imaging tools. In April, the firm partnered with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns.

Want to learn more about AI in photography? Check out: How Photography Is Changing in the Era of Machine Learning. And don’t miss our Photo Plus Expo Panel on AI in Photography