Advertising


Shena Hickman: The Career of a Black Art Producer

September 12, 2017

By Shena Hickman

© Stewart Sugg

Shena Hickman.

My first job in advertising was an art buyer at a multicultural ad agency. Learning the structure, process and workflow in advertising came easily, but I soon realized the career limitations of only working for a minority-focused ad agency. They produce campaigns with more limited reach, smaller budgets and lower production values than general market agencies. While multicultural ad agencies...

To read the full story login, purchase 2-day access or subscribe.