Photo Books

What to Expect After You Publish a Photo Book

August 22, 2017

By David Walker

© Jesse Burke

Jesse Burke’s book about road trips he took with his daughter to explore the natural world resonated with parents, environmentalists, outdoor enthusiasts and other audiences in addition to photo book collectors.

Jesse Burke and Lindsay Morris were under no illusions that they’d earn much money from the books they published 18 months ago. What they didn’t anticipate was how hard-won every book sale would be. Both worked tirelessly for months on promotions, with only modest sales to show for it. But the payoffs included a chance to advocate for issues they...

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