Photo Books

Selling Prints to Fund Books: It’s Complicated

July 23, 2014

By Holly Stuart Hughes

© jeN davis

To help fund her new book, Jen Davis made 5x7-inch prints of “Untitled No. 41,” 2011, in an edition of 200 and sold them for $100 apiece. The image had not previously sold, and Davis's dealer, Lee Marks, pulled the image from her inventory.

When book publishers ask photographers to pay the cost of producing and printing a photography book, the artists often raise the money by selling prints or offering them as incentives in crowdfunding campaigns. Some book publishers pay for a trade edition by selling a more expensive “collector’s edition,” packaged with a signed and numbered print. There are several strategies to ensure...

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