Photo Books

The Costly Business of Photo Book Publishing

August 6, 2014

By Kris Wilton

© Robin Schwartz/courtesy Aperture

"Deerline," 2005, will appear in Robin Schwartz's forthcoming book, Amelia and the Animals, being published this fall by Aperture. A successful Kickstarter campaign run by Aperture helped fund the publication.

The challenges of photography book publishing are well known. Print runs are low, production costs are high, and bookstores and online retailers are pressing for discounts. The rule of thumb in the book industry is that the cost of producing the book equals 20 percent of the retail price. Depending on the number of images to be reproduced, paper stock...

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