Photographer Interviews

What Susan Middleton Learned from Richard Avedon About Reaching Audiences

October 30, 2015

By Conor Risch

© The Richard Avedon Foundation/Courtesy Abrams

The cover of Avedon: Murals & Portraits (Gagosian Gallery/Abrams, 2012) features an image of poet Allen Ginsberg (left) and his family, which Avedon made in Paterson, New Jersey on May 3, 1970. The book showcases four photographic murals of cultural and political figures Avedon produced in the 1960s and ’70s, as well as related portraits and archival material.

For photographers whose goal is to reach as many people as possible with their artwork, communication is key. In our feature “How and Why Photo Books Sell to a Wide Audience,” artist Susan Middleton talks about her desire to reach a wide audience with her book Spineless: Portraits of Marine Invertebrates, the Backbone of Life. An artist whose work focuses...

To read the full story login, purchase 2-day access or subscribe.