Shena Hickman: The Career of a Black Art Producer

September 12, 2017

By Shena Hickman

© Stewart Sugg

Shena Hickman.

My first job in advertising was an art buyer at a multicultural ad agency. Learning the structure, process and workflow in advertising came easily, but I soon realized the career limitations of only working for a minority-focused ad agency. They produce campaigns with more limited reach, smaller budgets and lower production values than general market agencies. While multicultural ad agencies...

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