Q&A: Marketing Ideas From Rep Julian Richards

December 29, 2011

By Interview Conor Risch

© Julian Richards

A jazz record sleeve homage greets visitors to the home page of Julian Richards's agency Web site.

PDN recently spoke with rep Julian Richards about marketing photographers to clients—from establishing a voice, to creating custom PDFs, to landing assignments outside of a photographer’s area of expertise. Richards talked candidly about how pressure on clients and photographers affects creativity, and about how to make the most of the interest and enthusiasm of clients. But his biggest piece of...

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