Shooting On Spec To Land Advertising Assignments: Aaron Greene for Confluence Outdoor

December 2, 2014

By David Walker


Aaron Greene recruited friends for a day-long test shoot to show kayak manufacturer Confluence Outdoor that he was ready for their lifestyle assignments.

Test shoots are a time-honored strategy for honing new skills and building portfolios. But photographers talk less about shooting on spec—i.e., shooting a test for a particular client for free, with the hope of landing an assignment. Many photographers frown upon it, fearing that if they shoot on spec, clients may start to expect it, forcing photographers to work even...

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