Shooting On Spec To Land Advertising Assignments: Alex Farnum for Reebok

December 4, 2014

By David Walker


From a Reebok campaign. “Alex busted his ass to prove to us—and maybe himself—that he was the right choice” for the assignment, says Venables Bell & Partners design director Cris Logan.

Test shoots are a time-honored strategy for honing new skills and building portfolios. But photographers talk less about shooting on spec—i.e., shooting a test for a particular client for free, with the hope of landing an assignment. Many photographers frown upon it, fearing that if they shoot on spec, clients may start to expect it, forcing photographers to work even...

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