Shooting On Spec To Land Advertising Assignments: Chris Stanford for Ashworth Golf Apparel

December 10, 2014

By David Walker


The actual campaign for Ashworth was a reprise of the test shoot, with top professional players instead of amateurs.

 Test shoots are a time-honored strategy for honing new skills and building portfolios. But photographers talk less about shooting on spec—i.e., shooting a test for a particular client for free, with the hope of landing an assignment. Many photographers frown upon it, fearing that if they shoot on spec, clients may start to expect it, forcing photographers to work even...

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