Stand-Out Photo Promos: Carlos Serrao’s Sports-Themed Booklet

January 16, 2013

By Meghan Ahearn

© Carlos Serrao

Carlos Serrao's goal for "Fire the Light" was not only to land more sports advertising work, but to land editorial clients. "It's easy to get typecast...into one specific thing," he says.

Promo: 11 x 17-inch, 68-page tabloid Number: 7,000 Carlos Serrao’s “Fire the Light” is the latest in a series of printed promotions that he’s been sending out yearly for the past three years. “I’ve been trying to do [the promos] in themes,” Serrao explains. “The previous one was a fashion/art theme and the one before that was kind of an...

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