What Can a Publicist Do for You?

December 12, 2011

By Holly Stuart Hughes

© Gay Block

A portrait of Jan Karski of Poland, from Gay Block's "Rescuers" series, which is included in About Love: Photographs and Films 1973-2011

Businesses hire public relations specialists to help generate positive coverage in the press. Photographers are doing the same, hiring freelance publicists to pitch stories about their books, gallery shows, book signings or upcoming photo shoots to a variety of media. For photographers who want to use their gallery show to land a book contract, or use their book to land...

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