When Instagram Success Leads To Advertising Assignments: Lauren Lemon

October 7, 2014

By Kris Wilton


A photograph shot for the Nordstrom BP brand of juniors clothing.

The industry isn’t quite sure yet what to call them: iPhotographers, iPhonographers, social photographers, mobile photographers, or most directly, influencers. As brands try to capitalize on the rise and reach of social media networks such as Instagram—now more than 200 million international users strong— they’re turning to the platform’s native talent like Lauren Randolph for their eye, their experience, and...

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