Why CGI?

November 1, 2010

By Conor Risch

© Markku

To create the above image for a Sprint mobile phone campaign, photographer Markku turned to Rocket Studios to build a CG environment he could strip his photographs into.

Many advertising images are combining both computer generated and photographed elements. Photographers who are familiar with CG can offer it as a creative and budget-friendly solution to their clients. And those photographers who have good relationships with CG studios can both give and get work as a result of their experience and connections.  Joe Takai, a managing director of XYZ...

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