Why the Native Advertising Trend Could Be Good for Photographers

October 17, 2013

By Conor Risch

© Theron Humphrey

An image from "Why We Rescue," a project about pet owners who adopt from animal shelters that Purina One hired Theron Humphrey to shoot. Click on the Photo Gallery link below to see more images.

How often do traditional ads convince us to buy anything anymore? Or even to give a second thought to a brand? In the digital and mobile space, the answer seems to be: not very often. Hence the advertising world’s fascination with native advertising and branded content: Ads that are, ideally, supposed to look and feel simpatico with the rest of...

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