Cinema Camera Maker Red Enters Smartphone Market

July 6, 2017

By Greg Scoblete

Red is known for making ultra high resolution cinema camera systems with vaguely menacing names like Weapon and Dragon. As of today, they’re also in the smartphone business.

Red’s first foray into the smartphone market is the Hydrogen One, which the company plans to ship in the first quarter of 2018.

Details are rather vague at this point but the big selling point of the Hydrogen One appears to be its 5.7-inch display, which can playback not just 2D content but holographic “four-view” content, 3D video without glasses and augmented reality.

The phone will run on the Android operating system. Red says it will also run a proprietary audio algorithm to convert stereo sound into multichannel audio.

Like Red’s cinema cameras, the Hydrogen One will be modular with a high-speed bus to support forthcoming accessories. The phone can also double as a monitor and interface for Red Scarlet, Epic and Weapon camera systems.

The Hydrogen One will have a USB-C connection and a microSD card slot. Of all the specs Red mentioned in its release, there’s no word about the phone’s camera or imaging capabilities. It’s primarily being hyped as a high-quality media playback device.

Red plans two versions of the phone, one in aluminum for $1,195 and the other in Titanium for $1,595–though they note that those prices are subject to change.