According to reports in Luminous Landscapes and TechCrunch, Chinese drone maker DJI has acquired a majority stake in Hasselblad. A Hasselblad spokesperson confirmed to PDN that an investment had been made in the company but could not provide more specifics. A DJI spokesperson noted that, “We have no further news about DJI’s partnership with Hasselblad. We will continue to work together to push forward world-class imaging to creators around the world.”
DJI had acquired a minority stake in the company last year, so a deepening of ties between the two firms would not be completely out of left field.
According to Luminous Landscapes’ Kevin Raber, who initially broke the story, the deal was driven by Hasselblad’s need to fund the production of the X1D, which has been selling briskly and straining the Swedish company’s resources.
In our interview with Hasselblad CEO Perry Oosting last year, he noted how brisk sales of the X1D caught the company somewhat by surprise. The company sold out an entire year’s supply in 10 days when it began taking pre-orders for the X1D following its announcement.