Objects of Desire: Hasselblad Lunar

November 28, 2014

By Greg Scoblete


You don’t have to leave Earth’s orbit to pay an astronomical price for a luxury camera. Hasselblad’s new Lunar Limited Edition is a derivative of Sony’s NEX-7 reborn as a finely detailed luxury item for camera enthusiasts. Hasselblad is releasing 200 units in silver chrome and another 200 in gold chrome, and each will be engraved with an edition number to reassure purchasers that they’re among the elite. As you’d expect, no details were spared in the making of these limited editions. The company says just one of the Lunar Limited Edition’s hand-stitched deerskin leather grips took its Swedish craftsmen more than two hours to complete—and we all know nothing screams “luxury” more than the hand cramps of Swedish craftsmen. Despite its exquisitely detailed styling, the mirrorless Lunar Edition will enjoy a complement of 21st-century technology: 24-megapixel image sensor, 1920×1080/60p HD video recording and the Zeiss 16–70mm f/4 T* lens. In March, an earlier pair of Hasselblad’s Lunar Edition cameras fetched $54,000 at a charity auction, so you might want to rethink that investment in Bitcoin. 
PRICE: $10,500