If you’ve been turning over couch cushions hoping to unearth a few more nickels for that Canon EF lens you’ve been lusting after, good news. The company has rolled out a series of price cuts across its entire EF lens family.
Price cuts range from a modest $40 for the EF 200mm (formerly $819) to up to $1,000 for heavy hitters like the EF 500mm (formerly $10,499). You can view the entire range of discounts here.
Earlier this year, Canon announced that it had sold over 100 million EF lenses.
Canon also celebrated another significant milestone this week. September 2 marked the 80th anniversary of the company’s first camera, the Kwannon. While the camera was the fruit of years of engineering and research, its marketing leaned on Buddhist imagery. “Kwannon” is the name of the Buddhist goddess of mercy. An image of Kwannon was engraved onto the camera body. The camera’s lens was also given a Buddhist moniker: Kasyapa for Mahakasyapa, a disciple of the Buddha.