CES 2014: Fujifilm Unveils Black Version of X100S, 56mm F/1.2 Portrait Lens, and New Finepix Point-and-Shoot Cameras

January 6, 2014

By Dan Havlik

Fujifilm unveiled a handful of new advanced photo products this morning ahead of this week’s Consumer Electronics Show (CES) in Las Vegas, including a black version of its well-reviewed X100S compact camera, and a new portrait lens with an F/1.2 aperture for its X-series models.

In PDN’s annual Gear of the Year round-up for 2013, we named the silver-and-black, 16.3-megapixel X100S, which uses an APS-C-sized CMOS sensor and has a Fujinon 23mm F2 single focal length (a 35mm equivalent) lens, “Compact Camera of the Year.” Aside from the new color scheme, this new black version of the X100S offers no additional new features and will be available at the same price as the previous model: $1,299.

Fuji’s new X-series lens, which is compatible with its mirrorlesss, compact system cameras (such as its X-Pro1 and X-E2), is the Fujinon XF56mmF1.2 R. The lens features an 85mm (35mm equivalent) focal length and will sell for $999. The small and lightweight lens has a metal aperture ring and a new optical design that features 11 element in 8 group and two ED (extra low-dispersion) elements and one double-sided aspherical element.

Fuji also unveiled a variety of its point-and-shoot-style Finepix compact cameras this morning including “the FinePix S1, a ‘weather resistant’ super zoom camera; the FinePix XP70 rugged, go-anywhere waterproof point and shoot; the super-zoom FinePix S9400W bridge camera, with advanced image stabilization and WiFi functions; and the pocket-friendly long-zoom FinePix S8600 with a versatile 36x zoom 25-900mm lens.”

More details on all these products along with a new Instax printer and camera in the press release below.


Fujifilm Puts Photographers First at the 2014 Consumer Electronics Show

Fujifilm’s professional and consumer imaging products give users amazing image quality with an unforgettable user experience  

Valhalla, N.Y., January 6, 2014 – FUJIFILM North America Corporation is showcasing a broad range of photo and imaging solutions for photographers at the 2014 Consumer Electronics Show in Las Vegas, from January 7-10. Fujifilm is committed to developing and building its innovative technologies to create exciting and advanced products, while at the same time enhancing to the lives of consumers and businesses everywhere.

“Fujifilm believes that taking – and sharing – images are fundamental activities that help people capture their most memorable moments, and our line of products represent our commitment to that experience,” said Go Miyazaki, president and chief executive officer, FUJIFILM North America Corporation. “From our premium picture-taking products, including the award-winning X-Series, to our stunning image printing capabilities in the FRONTIER-S DX100, Fujifilm is dedicated to enhancing the entire picture-taking process.”

Fujifilm will showcase its complete line up of products and services at CES 2014 in exhibit booth #13013, Center Hall, Las Vegas Convention Center. Following is a summary of these offerings:

Premium Digital Camera Systems

X-Series Digital Cameras
At CES 2014, Fujifilm is showcasing its award-winning, professional grade X-Series digital cameras. Developed to appeal to professional photographers and advanced amateurs that appreciate fine craftsmanship, the FUJIFILM X-Series digital cameras combine the highest caliber FUJINON lenses and advanced APS-C X-Trans sensors with the latest EXR image processing technology to deliver amazing image quality.

For 2014, Fujifilm proudly introduces two additions to its X-Series lineup – the FUJIFILM X-100S Black and the FUJINON XF56mmF1.2 R.

For the first time, the professional-grade FUJIFILM X100S digital camera will be available in a sleek all black design. The award-winning X100S features a technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II. The X100S uses a bright FUJINON 23mmF2 fixed lens that delivers amazing image quality from edge to edge, all within a compact and superbly-built body.

The FUJIFILM X100S combines three high-performance Fujifilm components that together defy ordinary digital camera limitations, and gives photographers a uniquely-advanced professional digital camera experience. By using Fujifilm’s X-Trans CMOS II Sensor, EXR Processor II and FUJINON 23mm F2 fixed lens, the X100S is capable of the world’s fastest autofocus speeds of up to 0.08 seconds(1), and increases its image resolution by 25%(2) and reduces noise by 30%(3) over the first generation X100.

The FUJINON XF56mmF1.2 R is a premium portrait lens with an 85mm equivalent that fits all FUJIFILM X-Series interchangeable lens cameras. The XF56mmF1.2 R is lightweight and less than half the size of an equivalent full-frame camera lens for easy, comfortable use. The XF56mmF1.2 R also has a metal aperture ring for a premium quality feel and offers incredible speed and silence in the studio, perfect for the professional portrait photographer.

The FUJINON XF56mmF1.2 R lens has a new optical design that features 11 elements in 8 groups, and includes two ED (extra low-dispersion) elements and one double-sided aspherical element, plus four elements with a convex surface facing the subject, which combine to reduce spherical and chromatic aberrations for superior images.

FinePix Digital Cameras

Fujifilm will also showcase its new line of powerful, feature-packed FinePix digital cameras that are specially designed to give consumers an enjoyable user experience that fits their lifestyle. The new FinePix cameras include:  the FinePix S1, a “weather resistant” super zoom camera; the FinePix XP70 rugged, go-anywhere waterproof point and shoot; the super-zoom FinePix S9400W bridge camera, with advanced image stabilization and WiFi functions; and the pocket-friendly long-zoom FinePix S8600 with a versatile 36x zoom 25-900mm lens.

INSTAX Printer and Camera
At CES 2014, Fujifilm is showcasing the all-new INSTAX instant film printer and camera, the INSTAX SHARE Smartphone Printer and the Mini 90 Neo Classic.

The all new INSTAX SHARE SP-1 Printer lets customers print mobile photos instantly from their smart phone or tablet, anywhere, anytime. The INSTAX SHARE SP-1 acts as its own WiFi hotspot, and works with both iOS and Android to give you instant film prints from any picture stored on your device.

With the user-friendly INSTAX Share App, available on both iOS and Android, it’s a snap to print pictures with just a couple of taps on your device. There is also a wide range of unique editing functions and templates to let users get creative with their smartphone images and INSTAX mini film. The INSTAX SHARE SP-1 can also print “real time” information on the film prints, including date and time, location and weather conditions.

INSTAX Mini 90
Fujifilm will also have the new, INSTAX Mini 90 Neo Classic instant film camera available for attendees to try out. The INSTAX Mini 90 combines a stylish, retro camera design with advanced photographic features and a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality.

Advanced Printing Solutions

Frontier Digital Lab Systems
Fujifilm will demonstrate the new FRONTIER-S DX100 that was developed with high print quality in mind to combine the benefits of dye-sublimation printer size, with the vivid and accurate color reproduction and deep blacks of an inkjet printer. With the FRONTIER-S DX100, photo studios, government agencies, event photographers and retailers can take advantage of its small footprint,  Frontier quality printing, linear consumable pricing, variable print size and surface flexibility for maximum efficiency and profitability. Available April 2014.

Retail Photo Printing Solutions

Fujifilm will also show the new Fujifilm VNX Kiosk Photo Terminal that has a modern design form-factor that features a 16:9 aspect ratio widescreen, a multi-touch 1080p high resolution monitor, and USB 3.0 connectivity for faster data transfer of customer images. The VNX Terminal also offers an improved customer experience with support for higher capacity media cards, an easy to use user interface and an easy-load receipt printer. Coupled with Fujifilm’s Version 6.0 software, retailers can offer a wide range of photo print and specialty products. When combined with the FRONTIER-S DX100, retailers have a variety of instant and lab print configurations that offer exceptional on-site flexibility and scalability. Available April 2014.

To experience Fujifilm’s full line of advanced imaging products, visit booth #13013 during CES on January 7 – 10 at the Las Vegas Convention Center.  For more information about Fujifilm’s products and services, please visit: