Film & Film Cameras

Object of Desire: Fujifilm Instax Mini 70

January 7, 2016

By Greg Scoblete

At the tail end of the summer, Fujifilm made a presentation to investors detailing the meteoric, if somewhat confounding, rise in instant film camera sales. After a brief, smartphone-driven collapse in 2004, instant film camera sales have soared, offering reassuring proof that people still value the tangible immediacy of instant prints. Fuji’s latest instant snapshooter, the Instax Mini 70, looks...

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