Despite the fact that it slips onto your camera’s hot shoe, Profoto would prefer you call the new A1 its smallest studio light.
However you describe it, the A1 is a 76W/s flash featuring HSS and recycling times between 0.05 and 1.2 seconds. Power is adjustable over a nine stop range and the lithium ion battery is good for 350 full powered flashes. The battery is interchangeable so you can pack a spare and shoot for hours on end.
The rounded head has a magnetic mount so you can add modifiers—even stack them—to shape its output.
The A1 has Profoto’s AirTTL built in so you can control other Profoto lights. There’s an LED modeling light and a micro USB port for firmware upgrades as well. It’s available for Canon and Nikon cameras initially with a Sony model coming soon. The A1 is available now for $995.
Joining the A1 will be several light modifiers including a Dome Diffuser, Bounce Card, Wide Lens, Gel Kit and a Soft Bounce.